national-media-kit

An Audience Engagement Company

We create engagement with our existing audiences while forging relationships with new audiences through content and experiences that appeall to their interests, speak to their passions, and help them become more informed every day.

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EDIT CALENDAR

AUDIENCE

AD UNITS

CASE STUDIES

2024 EDITORIAL CALENDAR

AUDIENCE INSIGHTS

TOTAL REACH

The USA TODAY Network reaches 49% of Americans with 84% of our audience consuming non-news content.

Confidential Sources: 2024 comScore, Media Metrix, Media Trend (Jan ‘24), Multi-Platform | MRI Simmons Media (Fall ‘23) | 2023 comScore, Video Metrix, Content Video Viewers | 2023 comScore, Media Metrix, Multiplatform | ©2023 comScore, Media Metrix, Media Trend (June-August ‘23), Multi-Platform; 2023 comScore Multi-Platform //MRI Simmons Media + Fusion (Trended: May-June ‘23/S23) 2023 comScore Multi-Platform/MRI Simmons Media USA Fusion (Trended: Sept-Oct ‘23/S23, Nov ‘23/F23)

PULSE 1P DATA SOLUTIONS

Our audience first approach enables us to continually gather declared demographic first party data (1P) insights through PULSE micro-surveys deployed to our readers. Pulse - USA TODAY Network’s internally built platform - supports all areas of our business and is fueled from audience contextual behavior based on content interests. Our Pulse 1P data capability and suite of products enable us to continually optimize content and experiences based on feedback allowing us to create even deeper connections with our audience, which enables a suite of 1P data solutions.

HIGH IMPACT AD UNITS

Navigate through the Ad Units to learn more

Multi-Size Display placement includes: 970x250, 300x250, 300x600, 320x50, 160x600 Source: USATN Viewability & Performance Guide: Metrics & Capabilities Q1 2022

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

134MM

Digital Monthly Uniques

47MM

Sports Monthly Uniques

10MM

Daily Print Readers

51%

Male Demographic

60MM

Video Monthly Uniques

71MM

Social Followers

200+

Local Properties

49%

Female Demographic

Gravity

Desktop

56% CTR | 72% In-View Rate

PARAMOUNT

Desktop and Mobile

0.21% CTR | 51% In-View Rate

Momentum

Desktop and Mobile

0.39% CTR [mobile] | .33% In-View Rate [cross-platform]

Homepage Takeover

Desktop and Mobile

0.15% CTR | 63% In-View Rate

Section Front Takeover

Desktop

0.15% CTR | 63% In-View Rate

First impression plus takeover

Desktop and Mobile

0.18% CTR | 64% VCR

cover and back

10”x16.75” COVER | 10”x19.53” Back

Faux cover wrap

10”x16.75” Cover | 20”x19.53” INSIDE | 10”x19.53” Back

Section front

10”x16.75” Front

OVERLINE

10”x3.06”

HOLIDAYS / Awareness Month

New Year's Day | 1/1 Martin Luther King Jr. Day | 1/15

ENTERTAINMENT

Latin Grammy Awards CMA Awards CFDA Awards Gotham Awards Best of Lists [Movies, TV, Music, Books & Celebrities] 2025 Grammy Nominations Announced Taylor Swift Eras Tour Indianapolis | 11/1-11/3 Who Run the World [Taylor Swift/Beyonce Coverage]

sports

NCAAF Playoffs | 1/1 NCAAF Championship | 1/8 NFL Playoffs | 1/13-1/28

TECh

CES | 1/9-1/12 Samsung Product Announcements

MONEY

Tax Season Starts | Jan-Apr Tax Filing Options Getting Financially Organized for the Year Financially Recovering From the Holidays Retailers and Theft Prevention

life

New Year's Resolutions Mental Health & Body Image Healthy Eating Restaurants of the Year Hot Chocolate Run Series San Francisco | 1/7 Houston | 1/27

TRAVEL

Cruise Wave Season Starts | Jan-Mar TSA Security Check Lists Make the Most of Disney Caribbean Getaways Travel Low-Cost Options After the Holidays

HOLIDAYS / Awareness Month

Black History Month Chinese New Year | 2/10 Valentine’s Day | 2/14 President’s Day | 2/19

ENTERTAINMENT

sports

NHL All-Star Weekend 2/2-2/3 NFL Pro Bowl | 2/4 Legends Party, Kick-off Big Game Weekend | 2/9 Ad Meter/Super Bowl LVIII 2/11 NBA All Star Weekend 2/17-2/18 NHL Stadium Series | 2/17 Daytona 500 | 2/18

MONEY

Tax Season | Jan-Apr Early Tax Prep Tax Refunds Paying for Filing Taxes Taxes and Student Loans

TECh

Reviewed Valentine’s Day Gift Guides

life

Healthy Eating How to Live a Better Life Restaurants of the Year Hot Chocolate Run Series Atlanta | 2/4 Dallas | 2/1 Charlotte | 2/17 Nashville | 2/24

TRAVEL

Cruise Wave Season Starts Jan-Mar Cultural Travel Experiences Couples Travel Romantic Destinations Parks and Recreation

HOLIDAYS / Awareness Month

Women’s History Month St. Patrick’s Day | 3/17 Ramadan | 3/10 Easter | 3/31

ENTERTAINMENT

SXSW Conference & Festivals 3/8-3/16 96th Academy Awards 3/10 Spring Reading Guide Summer Movie Preview Who Run the World [Taylor Swift/Beyonce Coverage]

sports

The Player’s Championship 3/14-3/17 Men’s March Madness 3/19-4/8 Women’s March Madness 3/22-4/7 MLB Opening Day | 3/28

TECh

Mixed Reality: AR/VR, Gaming, Metaverse, Etc. A.I. ChatGPT & Other Apps

MONEY

Tax Season | Jan-Apr Tax Firsts [Life Stages] Tax Deductions Taxes & Working Remote Medicare Open Enrollment Deadline Home Buying Season

life

Women of the Year Female Health Needs Restaurants of the Year Healthy Eating Hot Chocolate Run Series Seattle | 3/3 San Diego | 3/10

TRAVEL

Cruise Wave Season Jan-Mar Beach Vacations Voluntourism Festival Life Ecotourism Weekend Getaways Family Fun

HOLIDAYS / Awareness Month

Autism Acceptance Month Ramadan | Ends 4/9 Earth Day | 4/22

ENTERTAINMENT

CMT Music Awards | 4/7 Coachella | 4/12-4/21 Stagecoach | 4/26-4/28 New Orleans Jazz Festival 4/25-5/5 Save Our Shows 35th GLAAD Media Awards Latin American Music Awards Who Run the World [Taylor Swift/Beyonce Coverage]

sports

The Masters | 4/8-4/14 Boston Marathon | 4/15 NBA Playoffs | 4/16-4/19 NFL Draft | 4/25-4/27 NHL Playoffs Local HS Sports Awards

TRAVEL

Great American Vacation Spring Break Travel Air Travel Deals

MONEY

Homebuying Tax Freebies/Advice End of Tax Season | 4/15 Small Business Week 4/28-5/4

TECh

Reviewed Eco-friendly Products/Gifts Sustainability Tech Trends Smart Home Innovations Products & Tips

life

Prom Season | Apr-Jun Autism Awareness Healthy Eating Hot Chocolate Run Series Philadelphia | 4/6 Minneapolis | 4/13 Detroit | 4/20

HOLIDAYS / Awareness Month

Mental Health Awareness Month Mother’s Day | 5/12 Memorial Day | 5/27

ENTERTAINMENT

Met Gala | 5/6 59th Academy of Country Music [ACM] Awards 77th Cannes Film Festival 5/14-5/25 Summer TV Preview Summer Books Gender Pay Gaps in Hollywood Who Run the World [Taylor Swift/Beyonce Coverage]

sports

Kentucky Derby | 5/4 PGA Championship 5/13-5/19 Indy 500 | 5/26 Local HS Sports Awards NBA Playoffs NHL Playoffs

MONEY

Homebuying Summer Gas Prices Small Business Week 4/5-5/4

TECh

Reviewed Mother’s Day and Dads & Grads Gift Guides Google I/O Industry Updates

life

Kentucky Derby Food | 5/6 Mother’s Day Food | 5/14 Graduation Celebrations Modern Parenting Healthy Eating

TRAVEL

Great American Vacation Theme and Water Parks RV and Van Life Camping Budget Tips and Trips Solo Travel Family-Friendly Destinations Regional Road Trips Car Maintenance Tips

HOLIDAYS / Awareness Month

Pride Month Men’s Health Month Juneteenth | 6/19 Father’s Day | 6/16

ENTERTAINMENT

sports

NHL Stanley Cup Playoffs Soccer Champions League Final | 6/1 US Open Golf | 6/10-6/16 UEFA EURO | 6/14-7/14 COPA America | 6/20-7/14 NBA Finals & NBA Draft Regional High School Sports Awards

life

Diversity/Inclusion and Impact on Well-Being Body Image Healthy Eating

MONEY

Amazon Prime Online Shopping Tips Quarterly Tax Payments Deadline to Pay for Federal Student Aid Stock Market for First Half of the Year

TECh

E3 Expo Reviewed Father’s Day Gift Guides Facebook F8 WWDC – Apple Developer Amazon Prime Day Deals

TRAVEL

Great American Vacation Beach Life Sailing Vacations Water Sports and Attractions Grilling and Outdoors Adventure Travel Inclusive Travel

HOLIDAYS / Awareness Month

Independence Day | 7/4

ENTERTAINMENT

2025 Emmy Nominations Announced Who Run the World [Taylor Swift/Beyonce Coverage]

sports

MLB All-Star Game | 7/14 MLS All-Star Game & Homerun Derby | 7/15-7/16 Ragbrai | 7/20-7/27 The British Open 7/15-7/21 Paris Olympics | 7/26-8/11

MONEY

Back to School Shopping Tips and How to Save

TECh

Tech Gadgets to Solve Common Problems Popular Apps for Summer Wellness Goals Productivity Tech Parenting and Tech

life

Summer Safety for Kids Coping with Summer Seasonal Depression Healthy Eating

TRAVEL

Wine Tours Culinary Travel Programs Foodie Destinations Surviving Summer Travel

HOLIDAYS / Awareness Month

National Immunization Month

ENTERTAINMENT

Lollapalooza | 8/1-8/4 National Book Lover’s Day 8/9 Venice Int’l Film Festival 8/28 Fall Movie Preview Fall Book Preview Who Run the World [Taylor Swift/Beyonce Coverage]

sports

Great American Tailgate Little League World Series 8/15-8/25 FedEx Golf Cup Playoffs NCAAF Kickoff | 8/31 National High School Sports Awards

life

Back-to-School Fashion and Lunch Meal Prep Healthy Eating

MONEY

Back to School Shopping Tips and How to Save How Small Businesses Can Market to Back to School Shoppers

TECh

End of Summer Sales Reviewed Back-to-School Guide Best Back-to-School Tech Products & Tools

TRAVEL

Travel Budgeting and Planning Eclectic & Boutique Hotels Traveling with Pets

HOLIDAYS / Awareness Month

Labor Day | 9/2 9/11 Remembrance | 9/11 Hispanic Heritage | Starts 9/15

ENTERTAINMENT

MTV VMAs | 9/8 NY Fashion Week 9/13-9/15 Toronto Int’l Film Festival 9/9-9/19 Fall TV Preview Who Run the World [Taylor Swift/Beyonce Coverage]

sports

Great American Tailgate NFL Kickoff | 9/5 NASCAR Playoffs High School Super 25 & All USA President’s Cup | 9/24-9/29

TRAVEL

Road Trips Fall Destinations

MONEY

Quarterly Tax Payments Market’s Reaction to Upcoming Midterms

TECh

Apple & Amazon Product Announcements Computers and Accessories

life

Flavors of America Wine & Food Events Columbus | 9/14 City TBD | 9/21 Denver | 9/28 Austin | 9/28 Cold & Flu Season Healthy Eating

HOLIDAYS / Awareness Month

Breast Cancer Awareness Month LGBT History Month Yom Kippur | 10/11-10-12 Indigenous People’s Day | 10/14 Hispanic Heritage | Ends 10/15 Halloween | 10/31

ENTERTAINMENT

Halloween Pop Culture & Celebrity Costumes Rock and Roll Hall of Fame Induction Taylor Swift Eras Tour Miami | 10/18-10/20 New Orleans | 10/25-10/27 Who Run the World [Taylor Swift/Beyonce Coverage]

sports

Great American Tailgate NASCAR Playoffs MLB Playoffs MLB World Series NBA Season Tip Off NWSL Championship Final

MONEY

FAFSA Deadlines Stock Market Trends Tax Extension Deadline

TECh

Google Products Halloween Festive Products and Decorations

life

TRAVEL

Spooky Destinations & Attractions Family Vacations National Theme Parks Holiday Travel Planning

HOLIDAYS / Awareness Month

Men’s Health Awareness [’Movember’] Veteran’s Day | 11/11 Thanksgiving Day | 11/28

ENTERTAINMENT

sports

Great American Tailgate MLS Cup Final NASCAR Cup Series Championship

MONEY

Black Friday & Cyber Monday Deals Small Business Saturday 11/30 Open Enrollment Season Year-End Check List for Taxes Freebies for Veterans

TECh

Black Friday & Cyber Monday Deals Reviewed Holiday Gift Guides

life

TRAVEL

Holiday Markets Holiday-Themed Attractions All-Inclusive Family Resorts Travel Gift Ideas Holiday Travel Deals

HOLIDAYS / Awareness Month

Chanukah/Hanukkah Christmas | 12/25 Kwanzaa | 12/26-1/1/25

ENTERTAINMENT

Year-End Content and Best of Holiday Lists [Movies, Books & Celebrities] 2025 Golden Globes Nominations Announced Who Run the World [Taylor Swift/Beyonce Coverage]

sports

NCAAF Bowl Season

TRAVEL

Ski Resorts Winter Vacations New Year's Getaways

TECh

Reviewed Holiday Gift Guides Tech Tips to Preserve Holiday Memories

MONEY

Holiday Shopping Tips Year-End Finances & Tax Tips Year-End Car Buying Car Models Launching & Being Discontinued Year-Ahead Market Predictions Major Market Themes of Prior Year

life

Flavors of America Holiday Marketplace Healthy Eating Over the Holidays Hot Chocolate Run Series St. Louis | 12/8 Tampa | 12/8

demogrpahics

Audience declared 1P data collected throughout the year to ensure accuracy from our network that operates in 44 states and 200+ communities ensuring scale as well as geographic and ideological diversity.

1Prsm

(contextual)

Through our 1Prsm tool, we can reliably predict with high confidence content consumption of our audience. By analyzing past consumption and modeling behavior, 1Prsm brings powerful predictive capability to help guide engagement for partners.

content affinity

Pulse Affinity segments, based off Google’s reader interest taxonomy USA TODAY network has significant reader populations in a broad swathe of those segments with the ability to create custom segments.

See live ad unit

MESSAGE USA TODAY

138K

Womankind on-platform 5x above benchmark

AVERAGE Views Per Video

544K+

WOTY National Profiles Avg. PVs per article 40% above benchmark

Total Page Views

1.9MM+

Olympics Content Facebook posts

Total Social Engagements

9MM+

Olympics Content anchored by Humankind

total on-platform engagement

The personal stories and clout of profiles from WOTY and Olympic athletes resonated with our audience as evidenced by great engagement we saw on-platform. The timing and relevancy of this content also increased interest and excitement for our readers, with WOTY generating huge PR buzz of earned media (1.39B Imps).

USA TODAY orchestrated a nationwide editorial program addressing pay equity among female leaders and Olympic athletes, seamlessly woven into the annual Women of the Year content tentpole and Winter Olympics coverage to humanize their stories and shine a light on the issues of diversity inclusion and equity in the workplace.

Raise brand awareness for UKG among executive level decision makers and HR professionals while positioning the brand as a resource leader for putting people first in the pay equity conversation.

Highlights

SOLUTION

OBJECTIVE

Click image to enlarge

Editorial Tentpole

Editorial Alignment

745K

143K Video Views for Instagram Reels and Stories

Impressions

155K

Views 4x the national benchmark

Video Views

$2MM

333K Affiliate links 20K total orders

IN SALES

Our unique story telling approach in bringing the Top Toys list to life clearly resonated with our readers. Our consumer-oriented audience connected with our affiliate content driving trackable results and clear ROI for Walmart.

USA TODAY devised a comprehensive strategy for Walmart, employing lower-funnel and social solutions, including a unique choose-your-own-adventure shoppable video to showcase top toys vividly. This approach was reinforced with affiliate content on Reviewed.com integrated into popular gift guides and augmented by a social-only Shop Smart Instagram reel, effectively engaging the audience both on and off platform.

Drive awareness of Walmart’s Top Toys List and help convert that interest into sales for Walmart during the important holiday season.

Highlights

SOLUTION

OBJECTIVE

Click image to enlarge

Engagement and Shoppable Functionality

DRIVING SALES

873K+

Drew in a largersocial audience

FB PanelVideo VIEWS

44.9K

0.23%

TOTALCLICKS

19MM

Accross all piecesof content

Delivered Impressions

The campaign saw high engagement across the board, and over delivered on goal by 32K impressions! The promotional units garnered over 19MM impressions, with the Apple News and Paramount units performing the strongest throughout both pieces of content. We saw a strong social performance, meaning this content, specifically the panel, resonated with our social audience with over 873K FB Panel Video Views.

We put together a moderated discussion panel about health equity & misinformation, it’s impacton the patient experience and how to be an empowered, health-literate patient in the faceof misinformation. We also ran a Quick Questions survey which informed the panelists discussion points, followed by an accompanying article focusing on the importance of inclusivity in improving health equity in America.

Pfizer partnered with USA TODAY to raise awareness at scale about the importance of health equity while aligning with content that highlights a strong commitment to truth in journalism and combatting misinformation surrounding health and science.

Highlights

SOLUTION

OBJECTIVE

Click image to enlarge

Branded Content

raising awareness

UKG

WALMART

PFIZER

CasE STUDIES

Back to the Calendar

See live ad unit

March Madness

College Basketball Brackets caters to passionate fans, providing them with an avenue to fully engage in the excitement of NCAA March Madness.

USA TODAY Network's Restaurants of the Year showcase the unparalleled authenticity of local dining scenes, curated by our knowledgeable journalists who highlight the best experiences, flavors, and creativity emerging from diverse communities.

Restaurant of the Year

Women of The Year, a multiplatform program by USA TODAY those honors women and their achievements, celebrating current trailblazing women making significant impacts globally.

Women of the Year