If you’re going to ask your employer to pick up the tab, you have to make a bold case for attending.
It’s not about you, it’s about how your team, and your entire company will benefit from the information and insights you’ll gain.

STEP 1 Be Prepared

  • Review the full WOW Design Live program with more than 100 sessions and map out your customized conference agenda. Choose a mix of sessions that benefit you personally and that can expand your whole team’s expertise and improve your work.­
  • Write a persuasive letter to your boss. Include the sessions you’d like to attend, and name-drop some big-time speakers. (If your boss isn’t a designer, be sure to include some of the top brands that will be represented.)
  • Ready your argument that attending WOW Design Live will make you a bigger asset to your company.

STEP 2 Pick the Right Time to Talk About It

  • Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.
  • Explain the ROI on sending you to the event:
  • Tell your boss you’ll bring back best practices from leading brands including P&G, CVS Health, Method Products, PepsiCo, and more.
  • Tell your boss about the sessions focused on branding, marketing and communication—skills that will complement your awesome capabilities as a designer.
  • Tell your boss WOW Design Live packs a full year’s worth of value into just 5 days.
  • Walk through the conference website together to review the program and speaker lineup.

STEP 3 Leverage Your Communication Skills

  • Impress your boss with your marketing and communication skills by crafting a powerful campaign to win their approval.
  • Objection: “It’s too expensive.”
  • Your response: “This isn’t just a five-day event; its benefits will carry over through the rest of the year, so it’s a great value. I’ll capture detailed notes from every session, so our whole team can learn along with me.”
  • Objection: “You can’t be away from the office for five days.”
  • Your response: “I won’t be totally away from the office; with free wifi during the event, I’ll be able to stay connected at the same time I’m gathering information and best practices that will take our team’s work to the next level.”
  • Your closing argument: “When I get back from the conference, I’ll schedule a download session with you and the team. I’ll present my notes and speaker handouts from all the sessions I attended. I’ll recommend new ideas for our workflow, teamwork, processes, the way we work with our clients. I’ll WOW you all the great resource material I picked up in the Exhibit Hall from vendors who can save us money. Sending me to the conference means elevating our whole team — and when our work improves, you look good, too.”

Register for WOW Today!